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'Amma' tea to hit the market soon
The Tamil Nadu government, after 'Amma salt' and 'Amma water', will soon release 'Amma tea
UDHAGAMANDALAM: After 'Amma water' and 'Amma salt,' the Tamil Nadu Government is set to introduce 'Amma tea'. It will be a product of the state-owned Tamil Nadu Tea Plantation Corporation.
The market share of TANTEA, which was about 2% now, could be increased to 20% in 3-5 years by adding brand value and with a reasonable MRP, said sources. A senior corporation official, speaking on a condition of anonymity, said, "The government is taking an initiative to promote TANTEA products to increase market share and promote the habit of tea drinking".
'Amma' tea to hit the market soon - The Times of India
The Tamil Nadu government, after 'Amma salt' and 'Amma water', will soon release 'Amma tea
UDHAGAMANDALAM: After 'Amma water' and 'Amma salt,' the Tamil Nadu Government is set to introduce 'Amma tea'. It will be a product of the state-owned Tamil Nadu Tea Plantation Corporation.
The market share of TANTEA, which was about 2% now, could be increased to 20% in 3-5 years by adding brand value and with a reasonable MRP, said sources. A senior corporation official, speaking on a condition of anonymity, said, "The government is taking an initiative to promote TANTEA products to increase market share and promote the habit of tea drinking".
'Amma' tea to hit the market soon - The Times of India