prasad1
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The Hindu - V. SRIDHAR
The festival season is a time when all sections of Indians hope to boost their consumption. But the cash buffer that normally aids them — a decline in prices of essentials after summer — is disappearing. The culture of ‘buying’ is now a burden for many.
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“Festivals,” says Dr. Narayana, “are a time when those lower down the economic scale hope to achieve sufficient critical mass to buy the valuables that they long for.” But the uncertainties of their lives, coupled with the nature of present-day inflation, ensure that they miss the bus every time.
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There is also the ‘cultural burden’ that festivals impose on a tradition-driven and hierarchy-conscious society such as ours. Festivals are the occasion when the parents of newly-wed daughters are forced to buy the goodies that is demanded from them. On the surface, Diwali may appear to be about sparklers and sweets, but there is much misery that lies underneath.
The Hindu - Indian Newspapers in English Language from eight editions.