Shri Somayaji sir,
For the brahmins of India (Bharat) chanting rudra and vedas had been the full time avocation for centuries, if not millennia. They have lost everything and have gained hardly any benefit as a result thereof and so the recent generations have been forsaking that prescribed way of life and taking up every other sort of occupation/job which will feed them and give them a satisfactory life in the present world.
The Europeans have been following either the brand of Christianity available locally or were compelled by Russian communism to throw religion out of their lives. Satya Sai groups have managed to collect people, bring them on "tourism" basis to the Sai Baba Ashram at Puttaparthi and these sai devotees have, naturally, felt that a fascinating new experience is opened to them by adhering to the Indian ways of devotion.
It needs no mention that a person who gets impressed by another human being (be it Satya Sai, Chandrasekharendra Saraswati, or any other mortal human) and is ready to believe that the latter (the "impressor") is verily GOD, is highly gullible. Therefore, these European Sai devotees might be chanting rudram in the belief that it will bring them fulfilment of all or most of their worldly desires.
After a few centuries, if not much earlier, they/their descendants will also throw away these things and go in search of money. The learned poet Magha did not say empty words when he told,
न भुज्यते व्याकरणं क्षुधातुरैः
पिपासितैः काव्यरसो न पीयते
न विद्यया केनचिदुद्धृतं कुलं
हिरण्यमॆवार्ज्जय निष्फला कला
(na bhujyate vyākaraṇaṃ kṣudhāturaiḥ
pipāsitaiḥ kāvyaraso na pīyate
na vidyayā kenaciduddhṛtaṃ kulaṃ
hiraṇyamevārjjaya niṣphalā kalā)
(A hungry fellow does not eat grammar, a thirsty person does not drink poetry; one's family does not get high status by mere vidyA or knowledge, so earn money - art is useless.)
I think what applies to art can also apply to religious scriptures.
