YouTube - Nagercoil special 'Murukku'!
here is a heartwarming report of self employment by a group of women, making kai murukku and selling it to the shops of tamilnadu and kerala.
the reporter lakshmi has done a great job, emphasizing not only on the female employment and the resultant empowerment, but also on the difficult conditions, long hours, the low margins (the middleman always takes the giant cut) etc.
each time,when we buy a packaged murukku from saras, ambika or such, it might be worthwhile to think for a second, about the effort that went behind that package.
here is a heartwarming report of self employment by a group of women, making kai murukku and selling it to the shops of tamilnadu and kerala.
the reporter lakshmi has done a great job, emphasizing not only on the female employment and the resultant empowerment, but also on the difficult conditions, long hours, the low margins (the middleman always takes the giant cut) etc.
each time,when we buy a packaged murukku from saras, ambika or such, it might be worthwhile to think for a second, about the effort that went behind that package.