Power of Advertising.

[Nacchinarkiniyan]

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The father sat reflecting on how much joy his two sons brought to him during the
year. He decided to buy them both the present of their choice this holiday season. When
he asked his older boy what he would like, the son replied, “Oh boy, I would like so
many things. Maybe a bicycle, or new skis, or skin diving equipment. I wish I would
have them all, but any one would make me happy.”

That was fine with the father, he now had some good choices. Next, he turned to his
younger son, who was only eight years old. The boy envied his brother for all the games
he could play and all of the sports he could do so well. When asked what he would like,
he made one simple request. “I would like a box of Tampax Tampons.” The father was
shocked, “What in the world do you want a box of tampons for?” he demanded angrily.
The poor boy, not knowing he had said something wrong, answered, “With Tampax, you
can swim, ski, sky dive, horseback ride and play any sport you want.”

This humorous story illustrates a serious point. Advertising promises can influence
our desires for material products. The more naive we are, the more effective advertising
will be.

 

[biswa]

Well the advertising is only part of the problem. For the other half, we have to blame our norms of "decency".

 

[renuka]

The father sat reflecting on how much joy his two sons brought to him during the
year. He decided to buy them both the present of their choice this holiday season. When
he asked his older boy what he would like, the son replied, “Oh boy, I would like so
many things. Maybe a bicycle, or new skis, or skin diving equipment. I wish I would
have them all, but any one would make me happy.”

That was fine with the father, he now had some good choices. Next, he turned to his
younger son, who was only eight years old. The boy envied his brother for all the games
he could play and all of the sports he could do so well. When asked what he would like,
he made one simple request. “I would like a box of Tampax Tampons.” The father was
shocked, “What in the world do you want a box of tampons for?” he demanded angrily.
The poor boy, not knowing he had said something wrong, answered, “With Tampax, you
can swim, ski, sky dive, horseback ride and play any sport you want.”

This humorous story illustrates a serious point. Advertising promises can influence
our desires for material products. The more naive we are, the more effective advertising
will be.

LOL!

I remember reading some joke before where some African American guy was on an island and he found a genie in a bottle.

The genie granted him one wish but the African American guy was trying to be smart and get as many as wishes as possible.

He said he wants to be White,Tight and Compact (in other words he wanted to be a White Male with a good body and good looks)...so the genie granted him the wish and he was turned into a Tampon!

 

[P.J.]

One of the Best ICICI Prudential Life Insurance Advertisement which i liked

official ad icici prudential life insurance - bande ache hai full - YouTube

 

[P.J.]

Another creative Advertisement which I liked very much!!

some moments in life can only be described by actions..... ths ad says it all.

Cadbury - Kya Sawaad Hai Zindagi Mein - YouTube

 

[padders]

WOW THIS ONLY HAPPENS IN INDIA!!!
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Innovation at Kumbha Mela
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Ogilvy Action tied up with over 100 dhaba owners in the vicinity of Kumbh Mela and
handed out more than 2.5 million chapattis stamped with the Lifebuoy message.
[FONT=&quot]'Did you wash your hands with Lifebuoy?' That was the message, in Hindi, stamped on over 2.5 million chapattis at the Maha Kumbh Mela, the largest congregation of human beings on the planet.

The unusual advertising medium certainly had pilgrims taking notice.
[FONT=&quot]The campaign enabled Unilever, the company that makes the soap, to reach a large audience in a low-cost but effective manner.

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Unilever has the advertising agency Ogilvy Action to thank for the brilliant advertising idea.

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[FONT=&quot]Vipul Salvi, the 34-year-old National Creative Director of Ogilvy Action, is the one of the people behind the campaign. He says the idea needed to be big and innovative. "The obvious options were to put up stalls and play games around health and hygiene, but that would have been too gimmicky," remarks Salvi.

Those ideas were rejected since the Maha Kumbh is a spiritual affair. The mandate, therefore, was to look at other ways of getting the consumer in touch with the brand.

The ad agency deliberated over the campaign for close to eight months and came up with over 200 ideas before zeroing in on the roti campaign.

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[FONT=&quot]A heat stamp was specially made to make an impression on the chapattis.
The agency tied up with over 100 dhaba owners in the vicinity and handed out more than
2.5 million chapattis stamped with the Lifebuoy message.

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[FONT=&quot]Lifebuoy achieved its aim of increasing awareness and getting people in touch with the brand.
And many of the millions at the Maha Kumbh Mela ate with cleaner hands.
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