prasad1
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A steep upward trend in e-commerce propelled by expediency has seen online purchases made through mobile phones in India double over the last two years.
An Online Shopping survey 2014 by MasterCard, covering 14 countries across Asia Pacific, showed that China continued to lead the chart among mobile shoppers with 70.1 per cent of respondents polled having used their device to make online purchases. It was followed by India (62.9 per cent), Taiwan (62.6 per cent), Thailand (58.8 per cent) and Indonesia (54.9 per cent).
The report on the online shopping habits of respondents, includes interviews with 7,000 respondents aged between 18-64 years from 14 markets. India ranked second with 81.2 per cent of respondents accessing the internet for online shopping while China leads with 86.6 per cent. The MasterCard survey found that 95 per cent of Indian respondents, have access to the internet through with mobile phone.
Smart shopping on the rise - The Hindu
