While looking for reviews of the book mentioned in the thread, I stumbled on to this "academic" paper titled "Confrontation and Compromise Middle-Class Matchmaking in Twenty-First Century South India" by Nicole Wilson. Here is a ink to that paper
http://nirc.nanzan-u.ac.jp/nfile/4267
Abstract:
During my fifteen-month stay in the suburbs of Madurai, Tamilnadu, South
India, I was privileged to witness the complicated process of marriage alliance
matchmaking for several Tamil youth, including Radhika Narayanan, a
twenty-one-year-old Tamil Brahmin girl and close friend, as well as another
bride-to-be, Priya. Using conversations with Radhika, her family members,
and her friends, as well as data extrapolated from participant observation in
both Radhika’s and Priya’s matrimonial events, this article uses the multitudinous
modes of matchmaking employed by both women’s families to investigate
the complexity and delicate balance inherent in contemporary matchmaking
among middle-class Tamils and India’s burgeoning middle classes. In highlighting
the confrontations between materialism and morality, neocolonialism
and nationalism, and individualism and filial piety that lie at the heart of
middle-class matchmaking, this ethnographic examination will provide insight
into the world views and lifestyles belonging to and shaping one of the most
powerful segments of our global community.
keywords: middle class—matchmaking—south Ind
If you ike this artice you can also read a brief summary of her report in page 10 of this South Asian report
https://www.maxwell.syr.edu/uploadedFiles/moynihan/sac/Newsletter2010.pdf