This came sometime back in Economic Times. Have lost the link. I think has some relevance to what is being discussed here.
NEW DELHI: When the former chairman of Pepsi India, PM Sinha, phoned Indra Nooyi's residence on Sunday evening to congratulate her, she had already left for work. It was 7.15 am in New York, and husband Raj answered the call — an obviously happy man. Sinha, an old friend, refused to give details of their conversation, but said Raj has been a pillar of strength for Indra ever since they met in the US and got married.
ET tracked down the reticent Raj Nooyi at the couple's Greenwich residence in Connecticut, where they live with daughters Pritha and Tara. He answered the call in his typical, unassuming style, but refused to divulge much. "It will not be proper for me to talk to the media. It is not relevant. I suggest you talk to my wife. I will be happy to support you if Pepsi and its staff wants (it)," he told ET. That's Raj Nooyi for you.
Originally from Mysore, Raj was president at AmSoft Systems, a global software development company, till recently. From 1991 to '01, he was a director at Pittiglio Rabin Todd & McGrath, a management consulting firm. After graduating in electronics and communications engineering from the University of Mysore, Raj went on to do his MS in industrial engineering from the University of Texas and MBA from the University of Chicago.
"Both Indra and Raj have very hectic work schedules. Still, they have managed family life wonderfully," a source said. The couple were present during US president George Bush's dinner in honour of PM Manmohan Singh last July. Raj also reportedly figured among the top 150 donors (he is believed to have donated $27,000) to John Kerry's presidential campaign.
There was a time when Raj travelled five days a week, but the couple was lucky to have Indra's elder sister and brother living nearby. A source said that Indra's multi-millionaire sister, Chandrika, is a turnaround specialist of banks and lives in New York and her brother is a financial consultant. He is married into the Chennai-based Srinivasan family.
Apparently, all three siblings always fought to have their mother, Shantha Krishnamurthy, stay with them. Deeply religious, Indra believes that three generations should stay under one roof as it is meant to be, say sources. The Nooyi household in Greenwich, Connecticut, has a large puja room where a traditional diya always burns.
You would imagine that the CEO of an American cola and chips company would hardly carry her religion to office. Sample this: Before signing the famous Quaker Oats acquisition on paper, she flew to a nearby temple. The prasad was distributed to all managers, including Quaker's president. Only then, did she sign the MoU.
Like most middle-class Indians, Indra Nooyi grew up in a family which put a premium on kids' education. Her mother expected her to excel at everything. "It was no fun sometimes, really awful. If you came home with 95 in geography, you had to study geography for the next two weeks. My mother would cry if you didn't get 100 in math," Indra had told Knowledge@Wharton three years ago. "Every night at dinner, my mother would make my sister and me debate. We had to speak about something like, 'If you were prime minister of India, what would you do?" And the award for the winner was a princely 'half of a square from a Cadbury chocolate bar'," she added.
Frugality has been another Indian virtue that Indra has lived with. At Yale, she took up the receptionist's job at night. In fact, she had no money to buy formal western wear and went for job interviews and summer jobs wearing a sari. A Tamil Brahmin, Indra has always seen the world through the prism of her mother's faith and beliefs, and calls her the guiding light of her life.
"The great thing about the US is that as long as you're darn good at what you do, people will accept you," observes Nooyi. She relishes the creative challenges of her job at PepsiCo: "My goal is to make sure we are constantly renewing ourselves. When you're ten million dollars in size, it's easy to grow at ten percent. We are 31 billion dollars, which means we have to add $3 billion of revenue every year. It's like adding a company the size of Hershey to PepsiCo every year." Nooyi came to the US from Chennai to earn a Master of Public Policy degree from Yale University. She was Senior Vice President of Strategy Planning for Motorola before joining PepsiCo, and has made it to the top the old-fashioned way, through sheer hard work.
Although hard work, ingenuity and boldness all are important factors for success, Nooyi believes that her Hindu culture is a very powerful anchor for survival and success in this country. She keeps an image of Ganesha in her office, and in fact, some PepsiCo officials who visited India and received images of Ganesha there, having learned that He is the God of Auspicious Beginnings, now keep images in the office. Nooyi thinks nothing of going to a PepsiCo board meeting in a sari, for she believes the corporate world appreciates people who are genuine. "Be yourself" is her magic mantra. "I'm so secure in myself, I don't have to be American to play in the corporate life."
A staunch vegetarian, Nooyi has never tasted meat or drunk alcohol. She says, "Now when we go out, even my chairman will tell everybody to make sure there's vegetarian food for Indra." A Hindu brahmin, Nooyi has always seen the world through the prism of her mother's faith and beliefs, and calls her the guiding light in her life. The family are Aiyar Saivites but also devotees of the Shankaracharya of Kanchipuram in Tamil Nadu. Her mother-in-law is equally religious, with an affinity for Guruvayur, the Krishna temple in Kerala, and the Subramanyam Temple near Mangalore.
Says Nooyi, "Our family is so deeply religious, that whenever anything goes wrong they will pray and pledge a visit to the temple. So whenever we go to India, we spend all our time in temples, executing all the promises my mother and my mother-in-law made for the various illnesses or problems in the house!"
Nooyi recalls that while growing up in Chennai, which has temples on almost every street corner, prayer and ritual were the markers which gave meaning to life: "Our house had a very large temple room, and my mother used to pray three or four hours every morning. So the house was a deeply religious house, and every occasion of life and death was observed with great care and exacting standards."
Nooyi's husband, Raj, a partner in a management-consulting firm, travels five days a week, so she is fortunate to have her married brother and sister living in New York. The three of them literally fight to have their mother stay with them. She believes three generations living under one roof is wonderful, the way it was meant to be. "Now my mother lives with me, and my kids see her praying, so they too sit down and pray with her. Two days ago when my little daughter was feeling sick, she went and lay on my mother's lap. She chanted hymns and caressed her; after a while my daughter said she felt much better."
During the day, Nooyi is often exposed to the pressure cooker world of international business, but when she enters her home, it is like entering a sanctuary of calm. She says Carnatic music plays in their home 18 hours a day, and the feeling is much like being in a temple. Does she think her religious convictions help her to do a better job in the corporate world? "I don't know about a better job, but it certainly makes me calm," she says. "There are times when the stress is so incredible between office and home, trying to be a wife, mother, daughter-in-law and corporate executive. Then you close your eyes and think about a temple like Tirupati, and suddenly you feel 'Hey--I can take on the world.' Hinduism floats around you, and makes you feel somehow invincible."
Is it tough being a mother and a corporate executive? Nooyi admits that it is a very difficult task: "You can walk away from the fact that you're a corporate executive, but you can't walk away from the fact that you are a mom. In terms of being a mother and a corporate executive, the role of mom comes first." What sees her through tough times? "My family and my belief in God. If all else fails, I call my mother in India when she's there--and wake her up in the middle of the night--and she listens to me. And she probably promises God a visit to Tirupati!"
