The craze for Kanjeevaram never dies..The loom is reinventing itself by the day...Known for its resplendent colors, weight and stiff drape,it is transforming itself as a sort of fashion symbol for the youngsters courtesy the modern designers who are breaking the Kanjeevaram barriers to create new designs, motifs and modern outfits on the loom
"While older women prefer thinner borders and deeper colours for their saris, younger women can carry bolder borders, sometimes as wide as 20 inches, with ease. Neon colours have made a huge comeback on the ramp, and kanjeevarams are not immune to this trend, adding to their younger appeal"
"For Lulla though, there are immense possibilities for bespoke designs, but only if the weave is treated like a fabric and not a sari. Her collection featuring lehengas and pant suits in jewel tones use the kanjeevaram exclusively. A designer kanjeevaram, either a sari or an outfit, can cost anything upward of ~50,000."
http://www.business-standard.com/ar...evaram-weaves-a-new-style-114011001336_1.html
"While older women prefer thinner borders and deeper colours for their saris, younger women can carry bolder borders, sometimes as wide as 20 inches, with ease. Neon colours have made a huge comeback on the ramp, and kanjeevarams are not immune to this trend, adding to their younger appeal"
"For Lulla though, there are immense possibilities for bespoke designs, but only if the weave is treated like a fabric and not a sari. Her collection featuring lehengas and pant suits in jewel tones use the kanjeevaram exclusively. A designer kanjeevaram, either a sari or an outfit, can cost anything upward of ~50,000."
http://www.business-standard.com/ar...evaram-weaves-a-new-style-114011001336_1.html