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Karva Chauth

Karva chauth is a day of fasting observed by married women for long life of their husband.

It is done on krishnapaksha chaturthi in the hindu month of kartik.

Women worship shiva and ganesha and break their day long fast after sighting of the moon in the evening.

There is a great amount of fervour this year with a lot of women putting mehndi in their palm and hand upto elbow.

Dozens with mehndi mix were lining up on the roadsides to put mehndi on women

With this govt there is an increase in hindu religious fervour and more women were seen participating in this ritual of fasting.

What makes married women in national capital do this ritual puzzles me.I think origin is from UP.

In 21st century, relationship between married men and women have undergone a radical change.

No young married educated woman would engage in such rituals if she can help it even if she wants long life of husband.

Yet after marriage they get drawn into it in the name of observing age old traditions.

Menfolk mostly help their wives during the fasting day and feel elated that their women are doing it for their long life.
 
I was seeing a youtube video where a lady was giving dressing tips to women for karva chauth.-

It included dress,makeup including lipstick shades,bindi for face, jewellery to wear highlighting mangalsutra
,shoes flat or high heeled.

Married women end up decked up spending a lot of money.

How rituals end up as business oppurtunity for our marketing professionals to sell their products ?

This month is only for festivals -Chhath puja and diwali is not far away. The former is for people of bihar and

jharkand origin.For Chhath Railway runs special trains to bihar and jharkand from metros.Most men return

home. Labour vanishes from the capital leaving contractors high and dry
 
I was seeing a youtube video where a lady was giving dressing tips to women for karva chauth.-

It included dress,makeup including lipstick shades,bindi for face, jewellery to wear highlighting mangalsutra
,shoes flat or high heeled.

Married women end up decked up spending a lot of money.

How rituals end up as business oppurtunity for our marketing professionals to sell their products ?

This month is only for festivals -Chhath puja and diwali is not far away. The former is for people of bihar and

jharkand origin.For Chhath Railway runs special trains to bihar and jharkand from metros.Most men return

home. Labour vanishes from the capital leaving contractors high and dry

Not anymore.
The TV has popularized Karva Chautch even in Chennai.
 
hi

we had karwa chauth function in our local temple in USA...more 100 ladies from delhi/punjab/bihar/

UP and rajasthan based ladies attended....many sikh women attended too....even though being

working day in USA....many ladies took off from job for KARWA CHAUTH...but the weather was very old/windy..
 

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