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Pepsi & Coke

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These lines and photo from this blog will make you happy, Sir!

'Away from the world of Pepsi & Coke, Bovonto is a soft drink popular in South India. It is manufactured and marketed by Kali Mark (Kalis Sparkling

Water (P) Ltd.), which has offices and bottling plants at several locations in Tamilnadu. The drink is mildly carbonated and has a tangy grape-cola

taste. Kali Mark has survived the onslaught of take-overs by multinational giants. You may not get to see any advertisements for the product

and the online presence is also minimal. Understand that the product Bovonto came into existence in 1916, in Virudhunagar under Mr. P.V.S.K.

Palaniappa Nadar. Bovonto entered the city of Bangalore, India, through a few Chettinad restaurants. Recently Kalimark group has reinvented

itself with modern technology for production. The shape of Bovonto pet bottle was redesigned and production was increased.


For those who have tasted, Bovonto would give a run for Coke and Pepsi. It is available in many stores in Chennai – perhaps priced slightly more

but still selling in good quantity. It may not provide the facilities like refrigerators, façade make-up and more that MNCs offer to their dealer – but

still has a market share. There is a good brand image and customer loyalty but very little of marketing, lacks economies of scale. Still Kalimark is

a 100 crore + brand by some accounts.'

Kali+mark+Paneer+sodaa.jpg


Source: This

Best wishes to Kali soft drinks. I still remember their factory at Royapettah High Road corner. :)

I used to love their 'icecream soda' flavour. have never found any soft drink with such a taste. so far. anywhere in the world.
 
And the tickets - there used to be a 'Tharai Ticket' for Janata class', 'Bench Ticket' for those who can slightly afford more and a 'Balcony Class' ticket with a rickety old chair right at the back of the movie 'Hall'. The common factor was everyone drank the same 'Colour' or Goli Soda' - there was no class distinction!
 
sarve janah sukhino bhavantu!

And the tickets - there used to be a 'Tharai Ticket' for Janata class', 'Bench Ticket' for those who can slightly afford more and a 'Balcony Class' ticket with a rickety old chair right at the back of the movie 'Hall'. The common factor was everyone drank the same 'Colour' or Goli Soda' - there was no class distinction!
 
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