A good initiative! Women like to chat! Women like to share their emotions! But how many women actually join the internet and use various forums like ours..May be time is a constraint..House hold chores could be there..May be there is a constraint in availability of lap tops at home..Most do not go to cyber cafe as sleazy things happen there...A majority do not have smart devices like tablets..
23 Sep 2014
[h=1]Google India launches new campaign to help women get online[/h] The jointly-promoted campaign called 'ReachForTheSky' will look to generate awareness about the need to get women online
Mumbai: Search giant Google today launched a new social campaign in association with Bollywood actor-director Farhan Akhtar's initiative MARD, to increase internet literacy among women in the country.
Google India had first time launched a 'digital literacy' initiative campaign called 'Helping Women Get Online' (HWGO) in collaboration with Intel, HUL and Axis Bank late last year.
"The first phase has been very successful. In the last 12 months, the number of women using the internet has grown 35 per cent as against 31 per cent by men. This for the first time that women have surpassed men in using internet. This is just the start of the programme as it's only 10 months when we launched it (the first phase)," Google India vice president and managing director Rajan Anandan said here.
As the company ramps up its activities and takes many of them to the next level, it expects further acceleration in the campaign, Anandan said. The jointly-promoted campaign called 'ReachForTheSky' will look to generate awareness about the need to get women online.
It will also encourage existing users to help get more women online and spread awareness of gender equality and women empowerment.
Despite India inching closer to become the second largest internet users' country, the number of women using internet is lower than most of the countries, he said adding, "Empowering the young women population with information and internet related tools could transform India's future."
We need to build on this start and join the campaign with MARD to encourage women to come online, he added.
Google India head for marketing Sandeep Menon said the company's aim is to help bring 50 million women online in the country.
Google India launches new campaign to help women get online
23 Sep 2014
[h=1]Google India launches new campaign to help women get online[/h] The jointly-promoted campaign called 'ReachForTheSky' will look to generate awareness about the need to get women online
Mumbai: Search giant Google today launched a new social campaign in association with Bollywood actor-director Farhan Akhtar's initiative MARD, to increase internet literacy among women in the country.
Google India had first time launched a 'digital literacy' initiative campaign called 'Helping Women Get Online' (HWGO) in collaboration with Intel, HUL and Axis Bank late last year.
"The first phase has been very successful. In the last 12 months, the number of women using the internet has grown 35 per cent as against 31 per cent by men. This for the first time that women have surpassed men in using internet. This is just the start of the programme as it's only 10 months when we launched it (the first phase)," Google India vice president and managing director Rajan Anandan said here.
As the company ramps up its activities and takes many of them to the next level, it expects further acceleration in the campaign, Anandan said. The jointly-promoted campaign called 'ReachForTheSky' will look to generate awareness about the need to get women online.
It will also encourage existing users to help get more women online and spread awareness of gender equality and women empowerment.
Despite India inching closer to become the second largest internet users' country, the number of women using internet is lower than most of the countries, he said adding, "Empowering the young women population with information and internet related tools could transform India's future."
We need to build on this start and join the campaign with MARD to encourage women to come online, he added.
Google India head for marketing Sandeep Menon said the company's aim is to help bring 50 million women online in the country.
Google India launches new campaign to help women get online
