Though I have respect for you, in this particular situation I disagree. Brahmins in the north are proud in their own way. They may not show off their orthodoxy but they are very caste conscious especially in the interiors. I remember the conversation of a missionary with a Bihari in a train. The missionary was trying to talk about his religion. The Bihari said- I am not a beggar like you, I am a brahman, you wolf. These harsh words not exaggerated.
What is wrong if tamil brahmins make a big thing of Avani AVittam. Do they spend lot of money or do they get special points by participating in it. It is no more stupid then participating in any yearly puja. Yes they dont learn the vedas but these things help in cultural integration. I have never missed my Upakarma. I dont qualify as a vedic scholar. But during this occasion I get to meet a lot of people and I am happy to be paying dakshina to the brahman. I also feel nice to be hearing the vedas chanted in good measure. My friend introduced me to his young son. This friend does not have much idea on tradition. But because of the upakarma visits the boy has shown interested in learning vedas. My friend is quite surprised about his son and his attitude to vedas inspite of his own indifference.
I am not sure if any tambram is attending Upakarma just to show off.
These ceremonies are as good or as bad as any ritual or puja.
When the relevance is worn off there is a natural disinterest. I have heard that many youngsters these days dont shy away from acknowledging that it is many years since they attended an upakarma ceremony. However something continues to pull a few youngsters. Who are we to judge them? For all you know the concerned person's grandson might take up the study of vedas?
If Bihari Brahmin would have spoken about Geeta to missionary then missionary would have said this is Devil's Sermon.
Missionaries have conversion in mind so Bihari was right only..why you say he is proud?