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Thrillers to tragedies: India’s failed ecommerce pioneer on what ails Flipkart, Snapdeal
“Some things are not meant to be,” says K Vaitheeswaran wistfully. He founded one of India’s first ecommerce companies in 1999 and ran it for 14 years before shutting it down.
Fabmart, which later became IndiaPlaza, raised US$5 million from Kalaari Capital in 2011 to scale up as ecommerce began to take off in India. But two years later, it failed to raise follow-up funding, as investors did not see the growth metrics they wanted.
“My pitch to potential investors was a romantic comedy, when all they wanted were James Bond action thrillers,” says Vaitheeswaran over a cup of finely steeped Darjeeling tea at Infinitea, a disruptor from East India offering something different from the cafes in Bangalore.
Vaitheeswaran is a coffee drinker himself but he likes hanging out at Infinitea because it is different.
For more refer the link below :
https://www.techinasia.com/flipkart-snapdeal-troubles-vaitheeswar-explains-why
“Some things are not meant to be,” says K Vaitheeswaran wistfully. He founded one of India’s first ecommerce companies in 1999 and ran it for 14 years before shutting it down.
Fabmart, which later became IndiaPlaza, raised US$5 million from Kalaari Capital in 2011 to scale up as ecommerce began to take off in India. But two years later, it failed to raise follow-up funding, as investors did not see the growth metrics they wanted.
“My pitch to potential investors was a romantic comedy, when all they wanted were James Bond action thrillers,” says Vaitheeswaran over a cup of finely steeped Darjeeling tea at Infinitea, a disruptor from East India offering something different from the cafes in Bangalore.
Vaitheeswaran is a coffee drinker himself but he likes hanging out at Infinitea because it is different.
For more refer the link below :
https://www.techinasia.com/flipkart-snapdeal-troubles-vaitheeswar-explains-why