objective of any business is making money.. you will mint money
The objective of any job or business is to generate an income.
An income good enough to sustain a fairly comfortable life.
One should know one's own strengths and weakness and how much to aim for and how much not to aim for.
Having dreams of minting money can ruin business if one lets greed creep in.
Know how much risk to take and make sure the risk do not cause major losses.
Minor losses are seen in businesses from time to time..that is part of business even a plateau is seen at times.
One needs to take all this in a stride and plan out how to handle or prevent such situations.
For example when the price of petrol goes up here..the price of medication goes up too.
Here since we doctors have dispensing rights..we do not need to employ a pharmacist and and we have a dispensary in our own clinic itself.
Now when the price of medication goes up we can not right away raise prices for patients cos we might lose clientele ..that is the time we have to absorb some amount of the cost.
So there are periods where there is less profit but when people know you are not charging them more..clientele increases and that can make up for the transient less profit and by the new generated income one can buy more medication when companies offer tier system where discounts are given in tier system.
By the end of the year when we do our accounts we can see that they was an overall gain and profit that did not affect the business at all finally.Its like how malls have sales..less price but still make a good profit.
If one thinks of minting money..he/she raises the price right away and patients cease to come to clinic.
Its all about handling the situation.