Y,
I have a different take on the popularity of SLM outside of india.
MARKETING.
Admittedly both of us know, that ARR has risen to higher musical heights than what he displayed in SLM, prior to SLM, and post SLM. But Jai Ho was a catch gungho, in tune with the general upbeat nature of the movie, inspite of a downer topic.
It has all the holly/bolly/kollywood formula: boy gets girl (velly velly important), good music, bad guy, good guy, some tears, some dancing, hope for the poor, orphans, big city, excitement of game shows, brains winning over brawn, david vs goliath… I could go on.
Add to it, the power of hollywood marketing. The film cost US$ 15 million, the north american rights US$ 5 million, final gross US$377 million. Marketing cost, though not tallied yet, was definitely more than the cost of the movie.
Personally, if I want to consider art house indlich movies of late, I watched deepa mehta’s water last week. I found it moving, touching and with none of the hype of SLM. ARR did the music for this one too, but a very subdued one with the melody flowing along the same lines as the depth of the movie.
thank you.
ps.. here is an alternate take on why SLM succeeded.
Southern California InFocus - "Slumdog Millionaire's" journey to success
I have a different take on the popularity of SLM outside of india.
MARKETING.
Admittedly both of us know, that ARR has risen to higher musical heights than what he displayed in SLM, prior to SLM, and post SLM. But Jai Ho was a catch gungho, in tune with the general upbeat nature of the movie, inspite of a downer topic.
It has all the holly/bolly/kollywood formula: boy gets girl (velly velly important), good music, bad guy, good guy, some tears, some dancing, hope for the poor, orphans, big city, excitement of game shows, brains winning over brawn, david vs goliath… I could go on.
Add to it, the power of hollywood marketing. The film cost US$ 15 million, the north american rights US$ 5 million, final gross US$377 million. Marketing cost, though not tallied yet, was definitely more than the cost of the movie.
Personally, if I want to consider art house indlich movies of late, I watched deepa mehta’s water last week. I found it moving, touching and with none of the hype of SLM. ARR did the music for this one too, but a very subdued one with the melody flowing along the same lines as the depth of the movie.
thank you.
ps.. here is an alternate take on why SLM succeeded.
Southern California InFocus - "Slumdog Millionaire's" journey to success