Govinda
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Naming a human born into the human race after another equally placed member of the human race is not a way for release from bondage. Name them after the lord of Sri Vaikuntam, like Madhava, Govinda. The mother who names her children after the lord of my soul will never enter hell.
Those days, name 'Govinda' inherently meant Lord Govinda. These days, people have many interpretations - parents name Govinda after a famous actor (google search fetches the actor's images first!), or his grand-dad or friend Govinda who was a rich business man or an engineer or a kilAdi etc.
So, naming or calling 'Govinda', while meaning to remember Lord Govinda, is what PeriyAzhwAr would have meant