Love all does not mean anything vulgar. It is loving person as a human being or a living being without any attachments of hate or desire.It is more on the spiritual or evolution plane. We live our life like all social animals without thinking about our higher self. that is without ego, desire, bodily attachments..that is the cause of suffering..take in that sense..it is no laughing matter but a long lasting or ever lasting matter..Why we have family is as an individual we are selfish, if we increase our circle to the family, our love expands. if we increase to relatives our love expands..if we love our country our love expands...our love should be in expansion mode instead of individualistic..that's was told and now told as SANATHAN DHARMA..in which if individual desires are curtailed or according to society's interests, avaricious tendencies of persons will be curtailed..but now the opposite thinking is happening now. now first and foremost in our mind is individual well being..then husband/wife/children/father/mother/father-in-law/mother-in-law/close relatives/our place...like this everybody gives more importance to individual well being ..if they get anything in return , they give otherwise they conflict...But this is not the way our earlier society lived...or was advised to live..every body worked for the welfare of the society..that's why we had a proverb ...oru veetukka..oru allai thyagam seiyalam...(that is in bheema's bhagasura killing this comes)...oru nattukkkka oru urai thyagam seiyalam...i think everybody knows this neethi sastra